课程简介
在互联互通的经济全球化时代，国际商务交往日益频繁密切，我国对具有全球视野、兼通外语与商务的涉外型人才需求倍增。“商务英语”是在大学英语先修课程基础上，面向非商务英语专业大学生开设的一门英语语言素质拓展课。该课程以商务实务为导向，以商务场景为主线，以商务沟通为目的，旨在通过系统学习与训练，丰富学习者的商务知识，提高学习者在一般商务场景中的英语听、说、读、写技能，提升其跨文化交际与商务职业素养，培养能够得体运用英语进行日常商务沟通、胜任常规商业交易的应用型涉外人才。
本课程属专门用途英语(ESP)中的职业用途英语（EOP）门类，在合理兼顾语言、商务与文化三者间关系的同时，突出商务英语的实践性与应用性，强调宽广的商务知识、扎实的英语应用能力与实用的商务实践技能。该课程教学内容系统、讲解细致、样例丰富、习题多样、通俗易懂，能够为学习者在涉外工作中得体运用英语进行商务沟通、实现美好职业发展提供有效帮助。
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课程大纲
Launching Your Career
- 1.1 Prepare
- 1.2 Making a Career Choice
- 1.3 Starting from a Career Plan
- 1.4 Sharing: My Career Choice
- 1.5 Extension: Being Brave to Bear the Mission
- 1.6 Quiz on Launching Your Career
Applying for Your Dream Job
- 2.1 Prepare
- 2.2 Browsing through Job Ads
- 2.3 Crafting a Cover Letter
- 2.4 Creating a Resume
- 2.5 Discussion: My Advice on Job Application
- 2.6 Quiz on Applying for Your Dream Job
Preparing for Your Job Interview
- 3.1 Prepare
- 3.2 Getting to Know Job Interviews
- 3.3 How to Prepare for Job Interviews
- 3.4 What to Say in Job Interviews
- 3.5 Getting out of Awkwardness in Job Interviews
- 3.6 Questions to Ask in Job Interviews
- 3.7 Thank-You Letter Writing
- 3.8 Simulation: Job Interview
- 3.9 Quiz on Preparing for Your Job Interviews
Being Skillful at Working Language
- 4.1 Prepare
- 4.2 Basics of Business Writing
- 4.3 Business Letters
- 4.4 Emails and Faxes
- 4.5 Memos
- 4.6 Business Phones Calls
- 4.7 Extension: Paying Tribute to Big Artisans
- 4.8 Quiz on Being Skillful at Working Language
Performing Well in Business Presentation
- 5.1 Prepare
- 5.2 Preparing for Your Presentation
- 5.3 Framing Your Presentation
- 5.4 Conquering Stage Fright
- 5.5 Sharing: My Presentation Show
- 5.6 Extension: Voice China's Changes
- 5.7 Quiz on Performing Well in Business Presentation
Business Meeting
- 6.1 Prepare
- 6.2 An Introduction to Business Meeting
- 6.3 Notice, Agenda and Minutes
- 6.4 Sharing: Business Meeting and Agenda
- 6.5 Quiz on Business Meeting
Business Etiquette and Business Trip
- 7.1 Prepare
- 7.2 Essential Workplace Etiquette
- 7.3 Workplace Communication Etiquette
- 7.4 Making Travel Arrangements
- 7.5 Preparing for Your Business Trip
- 7.6 Sharing: Business Etiquette Basics and Booking a Flight Ticket
- 7.7 Extension: Chinese Traditional Virtues & Business Etiquette
- 7.8 Quiz on Business Etiquette
- 7.9 Quiz on Business Trip
Inquiry and Offer
- 8.1 Prepare
- 8.2 Inquiry
- 8.3 Offer
- 8.4 Simulation: Inquiry and Offer
- 8.5 Quiz on Inquiry and Offer
Order and Confirmation
- 9.1 Prepare
- 9.2 Placing an Order
- 9.3 Order Confirmation
- 9.4 Simulation: Placing an Order
- 9.5 Quiz on Order and Confirmation
Complaint and Adjustment
- 10.1 Prepare
- 10.2 Making Complaints and Claims
- 10.3 Responding to Complaints and Claims
- 10.4 Tips for Adjustment Letter Writing
- 10.5 Extension: Chinese & Western Corporate Culture
- 10.6 Quiz on Complaint and Adjustment
Terms of Delivery
- 11.1 Prepare
- 11.2 Incoterms, ICC and ICC China
- 11.3 Terms of Delivery
- 11.4 Quiz on Terms of Delivery
Documents Related to Payment
- 12.1 Prepare
- 12.2 Bill of Exchange
- 12.3 Promissory Note and Cheque
- 12.4 Remittance
- 12.5 Collection
- 12.6 Letter of Credit
- 12.7 Quiz on Documents Related to Payment
