课程简介
这门课会讲什么？
本课程主要内容包括其它商务主题的基本知识，分别是市场营销、国际贸易、电子商务、企业创建、管理、企业伦理和企业文化。每个章节除了最重要的知识点，补充了典型的相关案例，增加拓展的相关应用知识。课程包括全英文（有字幕）的微课视频和其他文本或视听资源和各种形式的讨论、练习等。
你将收获什么？
掌握商务活动中最关键领域的基础知识和理论，熟悉英文商务术语，进一步提高基本的听、读、说、写、译的能力，能够在一般的商务活动中正确地使用英语交流，为成为适应社会需要的应用型涉外商务工作者打下基础。
适合什么人学习？
本课程为公共基础课（选修），面向所有具备英语基础，具有一定的英语交流技能的学习者。不限专业，不限学历背景。高校学生和社会公众均可选课。
课程大纲
课程章节
- Introduction
- Business Start-up
- Corporate Ethics
- Corporate Culture
- Management
- Marketing
- E-commerce
- International Trade
- 新建课程目录
Introduction
1.1 introduction to this course
Business Start-up
2.1 What does it take to be an entrepreneur
2.2 how to discover a winning business idea
2.3 how to organize business
2.4 case study
2.5 theme exploration-how to write a business proposal
Corporate Ethics
3.1 importance of corporate ethics
3.2 case study
3.3 theme exploration-the dilemma of taking corporate social responsibility
Corporate Culture
4.1 what is corporate culture
4.2 functions of corporate culture
4.3 case study
4.4 theme exploration-how to create corporate culture
Management
5.1 what is management
5.2 human resource management
5.3 case study
5.4 theme exploration—difference between Chinese and American management styles
Marketing
6.1 what is marketing
6.2 marketing mix
6.3 product life cycle
6.4 marketing research
6.5 market segmentation
6.6 case study
6.7 theme exploration—basics about consumer behaviors
E-commerce
7.1 basics of E-commerce
7.2 B2C E-commerce--online shopping
7.3 case study
7.4 theme exploration—E-learning
International Trade
8.1 influences of international trade
8.2 case study
8.3 reasons for international trade
8.4 international trade settlement
8.5 restrictions to international trade
8.6 economic globalization
8.7 theme exploration—international trade correspondence
新建课程目录
