运营管理理论与实践(全英文)
运营管理理论与实践(全英文)
1000+ 人选课
更新日期:2026/04/03
开课时间2026/01/21 - 2026/07/20
课程周期26 周
开课状态开课中
每周学时-
课程简介
“书山有路勤为径,学海无涯苦坐舟”。管理学是“新文科”重要组成部分,而运营管理是现代企业管理理论的核心课程。管理是实践而不是实施,管理不仅是为了解事物更是为行动和达成目标的艺术。做个知行合一的人,学会运用管理理论,有效支配和协调有限的资源,为达成人生各阶段目标不懈努力和奋斗!
课程大纲

在线教程

章节简介教学计划
Introduction to Operations Management
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Introduction to Operations Management
顾学华
Services and Products
顾学华
Services
顾学华
Products
顾学华
Quality Management and Customer Relationship Management
Quality Management
顾学华
Total Quality Management
顾学华
Understanding the needs of your customers
顾学华
Customer Relationship Management (CRM)
顾学华
Policy and Strategy
顾学华
Six Sigma
顾学华
Case Study-1 The Secret Recipi of China Hai Di Lao
顾学华
Case Study-2 Chinese Subway
顾学华
Case study -3 China Geely Motor
顾学华
Lean manufacture
Introduction to lean manufacture
顾学华
Just-in-time system
顾学华
Inventory Management
顾学华
Continous Improvement
顾学华
Introduction to Supply Chain Mangement
Supply Chain Management
顾学华
Value Chain Management
顾学华
China moveup in value chain
顾学华
Case study-1 - China Alibaba
顾学华
Case study-2 Why China can build high-speed rail so cheaply and successful ?
顾学华
Concluding remarks
How MNEs view Chinese Operations Management
顾学华
Managing Technology in Operations Management
顾学华
  • 第一章Introduction to Operations Management

    Introduction to Operations Management

  • 1.1Introduction to Operations Management

    Introduction to Operations Management

  • 1.2Services and Products

    Services and Products

  • 1.3Services

    Services

  • 1.4Products

    Products

  • 第二章Quality Management and Customer Relationship Management

    Quality Management and Customer Relationship Management

  • 2.1Quality Management

    Quality Management

  • 2.2Total Quality Management

    Total Quality Management

  • 2.3Understanding the needs of your customers

    Understanding the needs of your customers

  • 2.4Customer Relationship Management (CRM)

    Customer Relationship Management (CRM)

  • 2.5Policy and Strategy

    Policy and Strategy

  • 2.6Six Sigma

    Six Sigma

  • 2.7Case Study-1 The Secret Recipi of China Hai Di Lao

    Case Study-1 The Secret Recipi of China Hai Di Lao

  • 2.8Case Study-2 Chinese Subway

    Case Study-2 Chinese Subway

  • 2.9Case study -3 China Geely Motor

    Case study -3 China Geely Motor

  • 第三章Lean manufacture

    Lean manufacture

  • 3.1Introduction to lean manufacture

    Introduction to lean manufacture

  • 3.2Just-in-time system

    Just-in-time system

  • 3.3Inventory Management

    Inventory Management

  • 3.4Continous Improvement

    Continous Improvement

  • 第四章Introduction to Supply Chain Mangement

    Introduction to Supply Chain Mangement

  • 4.1Supply Chain Management

    Supply Chain Management

  • 4.2Value Chain Management

    Value Chain Management

  • 4.3China moveup in value chain

    China moveup in value chain

  • 4.4Case study-1 - China Alibaba

    Case study-1 - China Alibaba

  • 4.5Case study-2 Why China can build high-speed rail so cheaply and successful ?

    Case study-2 Why China can build high-speed rail so cheaply and successful ?

  • 第五章Concluding remarks

    Concluding remarks

  • 5.1How MNEs view Chinese Operations Management

    How MNEs view Chinese Operations Management

  • 5.2Managing Technology in Operations Management

    Managing Technology in Operations Management

  • 开始学习
  • 第一章  作业测试
    第一章 Introduction to Operations Management

    1.1 Introduction to Operations Management

    1.2 Services and Products

    1.3 Services

    1.4 Products

    视频数4
  • 第二章  作业测试
    第二章 Quality Management and Customer Relationship Management

    2.1 Quality Management

    2.2 Total Quality Management

    2.3 Understanding the needs of your customers

    2.4 Customer Relationship Management (CRM)

    2.5 Policy and Strategy

    2.6 Six Sigma

    2.7 Case Study-1 The Secret Recipi of China Hai Di Lao

    2.8 Case Study-2 Chinese Subway

    2.9 Case study -3 China Geely Motor

    视频数9
  • 第三章  作业测试
    第三章 Lean manufacture

    3.1 Introduction to lean manufacture

    3.2 Just-in-time system

    3.3 Inventory Management

    3.4 Continous Improvement

    视频数4
  • 第四章  作业测试
    第四章 Introduction to Supply Chain Mangement

    4.1 Supply Chain Management

    4.2 Value Chain Management

    4.3 China moveup in value chain

    4.4 Case study-1 - China Alibaba

    4.5 Case study-2 Why China can build high-speed rail so cheaply and successful ?

    视频数5
  • 第五章  作业测试
    第五章 Concluding remarks

    5.1 How MNEs view Chinese Operations Management

    5.2 Managing Technology in Operations Management

    视频数2
  • 期末考试
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